Turning Our Back
This was more than a fluff peice. We helped Petco make a commitment: Stop selling pet food with artificial ingredients.
Client:
Petco
Role:
Co-Creative Director
Year:
2019
This was one of the biggest and boldest announcements in Petco history - removing all dog and cat food containing artificial ingredients. I worked with a killer team at Edelman to help craft an integrated launch across owned, earned and paid media. And the idea was ours to flip their iconic brand mark.
2019 Silver Anvil Award Winner, Integrated Communications, Consumer Products & Retail Stores
