Coffee Break-away
The Starbucks Coffee Break-away is an uplifting reminder to be more present with those who matter most by tuning out everyday distractions and tuning into each other with Starbucks RTD coffee.
Client:
Starbucks
Role:
ECD
Year:
2022
Nearly three out of four people say they struggle to be present in their daily lives – and are twice as likely to struggle to be present with their closest loved ones.
Starbucks teamed up with actress Ashley Park to create the Starbucks® Coffee Break-away, a chance to break away from everyday distractions, wherever you are, to tune into those who matter most, inspired by Starbucks ready-to-drink (RTD) beverages.
We took over the entire American Museum of Natural History in New York City for 2 days to pull this stunt off and bring these pairs of people together.
Ashley was great to work with and nailed her messaging in media interviews: “When you’re truly in the moment with someone, it can feel like you’re the only people there. It’s a rare and beautiful feeling, and I’m so happy we were able to make it a reality for pairs of loved ones who needed help reconnecting,” said Ashley Park.
