Starbucks Kindness
An AR-driven national Starbucks campaign activated across 16,000+ retail stores to help people find kindness everywhere.
Client:
Starbucks
Role:
Creative Director
Year:
2023
To launch a national Starbucks campaign around kindness, we created a powerful webAR experience to help the store’s communities (including both baristas and customers) to discover and engage in acts of kindness.
Our Edelman team developed the idea and led creative across in-store, in-app and earned media placements. The webAR experience was built in partnership with Tool and Starbucks.
We invited Starbucks partners, customers, and communities to find kindness together. Because no matter our differences, kindness is the good that connects us.
