After more than a year of “been there, (over) done that” at-home routines during the pandemic lockdown, people were ready to stir things up. ​

Working with Tan, who knows a thing-or-two about glow-ups, we crafted a campaign to launch the new Starbucks Premium Instant coffee in a way that showed at-home coffee-lovers how you can elevate your morning routine.

For Starbucks at-home coffee offering, this talent partnership really hit the mark on brand fit and expertise as a trusted and beloved voice for people who were spending a looooootttt of time at home.

The campaign earned over 3B impressions, landed 90+ media placements and Tan nailed his interviews. Total pro!

Media coverage included: Bustle, Elle, NY Mag, People, Thrillist and more.