This First
Volcom was looking to grow awareness among urban NextGens outside of the brand’s core board sports audience without straying from its roots.
Client:
Volcom
Role:
Creative Director & Writer
Year:
2017
By identifying “the irrational pursuit of passion” as a common mindset, we created a platform to extend Volcom’s ‘True To This’ brand messaging beyond their endemic core in a six week global campaign that championed people who put #ThisFirst.
